Don't squint! The text of the ad was a joy to transcribe:
A lot of people quit cutting capers because they were always taking slices out of their fingers. This meant using the whole caper, and giving up such delicacies as caper-stuffed watermelon seeds and caper-filled macaroni.
But this is the Twentieth Century (we just looked it up) and automation is on the way. There are easier ways of doing almost anything from breeding aardvarks to barbecuing zebras. And now, for the caper enthusiast, there is also a new deal.
Well, not now, exactly. But next month. There will be an entirely new Caper, a whole Caper, at your favorite newsstand: a Caper safely cuttable by any implement you have around — cuticle snippers, pinking shears, beer can openers or old razor blades.
And this Caper will be very tasty, loaded with exciting fiction, arresting articles, comical cartoons, pretty girls and all of those literary and artistic features so favored by red-blooded American males.
Don't miss Caper, Vol 1, No. 1, for October, available at your favorite newsdealers' around September 1.
The ad's dominant, period-perfect woodcut is by Ed Kysar.
Here are some CAPER covers:
Editor's note: Special thanks to The Nonist for finding the CAPER ad (among numerous other striking mid-century ads) in the 1959/60 Graphis Annual, then scanning and posting it to his blog. I had not been to The Nonist before I chanced across it today.
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